To architects, banks almost sound like the perfect clients of means and social status. But up until a certain point in time, while the pre-conceived notions of what architecture projected an image of success still dominated, there was hardly any dynamics in the relationship. Banks failed to recognize the power of architecture as a social tool that could bring them closer to their clients—instead of didactically positioning them up above. Has this situation been changing recently and how? See the collection and the related Huffington Post: http://huff.to/vS7iSG
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