The U.S. flagship YOTEL on West 42nd Street and 10th Avenue in Manhattan’s vibrant theater district is the first location of the hotel brand outside of Europe. YOTEL came to Rockwell Group to collaborate with the UK-based design firm Softroom, to transfer the efficiency, flexibility and forward-thinking technology of their London and Amsterdam airport properties into an innovative, hip and affordable urban hotel. Rockwell Group created a façade, public spaces and guest rooms that will appeal to the on-the-go, tech-savvy world traveler. With the largest outdoor terrace space in Manhattan, a destination restaurant, residents’ and first class lounges, a bar, and event and meeting rooms, everything that guests need is at their fingertips.
Description by architects