Yongjia World Trade Center

UNStudio’s competition design for the new Yongjia World Trade Centre in Wenzhou presents a green neighbourhood in the sky which combines three main aspects of trade and business, a diverse program mix and an accessible public landscape. The notion of precious objects on a tray drives the main design concept, where the continuous podium landscape occupies the entire site and serves as a tray-like, green plain for the towers. The composition of the towers will interweave with its surroundings, yet will remain recognisable as a family of objects.

On the tower scale ‘frames’ underline the concept of neighbourhoods in the sky which create unique locations with distinct identities. Where these frames overlap the so-called ‘Eyes’ are located. These are commonly used spaces such as sky gardens and lounges for use by residents, or social gathering places for office areas that afford the best views towards the river and Wenzhou city centre.

The World Trade Centre will create a new image for the WTC brand and will become a unique symbol for the new riverside city of Wenzhou. The functional shift of the WTC area - from a business and financial district to a mixed-use development which includes cultural and recreational facilities and a high percentage of residential properties - will create a forward-looking and sustainable city district that has all the components needed to support economic growth whilst propelling social connectivity and local identity.

Description by UN Studio

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  • Nadezhda Nikolova
    Nadezhda Nikolova updated 33 media, uploaded 15 media, added a digital reference and updated
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    about 4 years ago via OpenBuildings.com