Xuhui Binjian Media City

The tower has a very dynamic and unique shape.  It begins with an extruded rectangular plan. Going upward, the west wall is gradually warped to accommodate the subway setback that cuts off the corner of the otherwise square project site; and the north wall is warped to the east to acquire a desired view of DreamWorks sites and other neighbouring blocks.

When designing the façade glazing pattern, Aedas was inspired by the three color pixels that a media display panel comprises. By utilising groups of three glass panels and randomly angling them in one of four directions, the faceted window pattern will reflects the light like a diamond, mimicking the shimmering quality of a media screen.

Curtain wall details were then developed to accommodate small differences in glass sizes and the four different aluminum mullion angles to minimise costs and fabrication time. Flying above the glass boxes is a large warped surface canopy whose form is intended as a horizontal counterpart to the vertical warped surface of the tower.  The canopy will serve functionally as a covered outdoor space for public events and open circulation. The tower and podium are preliminarily designed to achieve a LEED gold rating.

Description by Bustler


5 photos

Building Activity

  • Nadezhda Nikolova
    Nadezhda Nikolova added a digital reference, updated and updated 5 media
    about 4 years ago via OpenBuildings.com