White GalleryEdit profile
Inaugurated in December 2009, White Gallery – The Lifestyle Store – was born from a new idea to conceive shopping. White Gallery is placed at the EUR, a modern neighbourhood designed during 30’s and famous for its rational architecture. The urban development has been built in occasion of Universal Expo which should have taken place in 1942. White Gallery is hosted in the spaces of what should have been the Modern Art Palace, and keeping the function for which this majestic structure was conceived, White Gallery is more a modern art gallery than a traditional fashion boutique.In the 5000 square meters distributed on three floors, it is possible to have a walk and get lost in this place which seams isolated by urban chaos. The minimal chic design, inside these historical environments, makes elegant and modern this store.
Description from http://www.whitegallery.it/