Vintage Faire Mall
Vintage Faire Mall is a shopping mall located in Modesto, California. It is owned and operated by The Macerich Company and is the only enclosed, super-regional shopping center in Central California. A key to the center's continued success is its adjacent location to State Route 99, a primary artery that runs north/south through California and which 116,000 motorists travel daily. This makes the mall a natural geographic destination for any retailer expanding from San Francisco or Sacramento to Los Angeles. The mall is anchored by Forever 21, JCPenney, Macy's and Sears.

Vintage Faire Mall offers an abundance of shopping for anyone. It features a main central walkway, with tenants placed alongside. There are several adjacent walkways that connect you to entrances, usually accompanied by restaurants, smaller shops and retail carts. Both levels of the mall generally have an equal share of retail. However, the second level has a higher concentration of retail aimed at younger adults and teenagers, such as Aéropostale, American Eagle Outfitters, PacSun, Quiksilver, Zumiez, and much more. The anchors are connected to both levels, with Forever 21 having a unique third level.

  • Forever 21 (154,518 sq ft.) (formerly occupied by Gottschalks before 2009, and Weinstock's before 1996.)
  • JCPenney (163,363 sq ft.)
  • Macy's Men's & Home (88,967 sq ft.) (formerly Gottschalks)
  • Macy's Women's & Children's (145,000 sq ft.)
  • Sears (148,501 sq ft.)

Vintage Faire Mall has a wide range of dining, from fast food to sit-down dining. The mall has several restaurants placed in its food court, and several others along its main walkway either off to the side or in an "island" in the middle.

Entertainment and events
Vintage Faire Mall does not currently have a major entertainment venue such as a cinema or theater. However, it does offer events and attractions open to the public throughout the year. The most popular events currently offered are picture taking with Santa Claus and the Easter Bunny, and the yearly "Young Idol" competition. Attractions at the mall include the Turlock Auto Plaza Roadway Children's Play Area, various fountains on the lower level, as well as music and an interactive fountain in The Village.

Location and accessibility
Vintage Faire Mall is located in a prime position, not only in the Modesto area, but in California. It is about 90 miles (140 km) from San Francisco, 90 miles (140 km) from Fresno, and 70 miles (110 km) from Sacramento. It is the only super-regional, enclosed, large mall in the region. Finally, it is located centrally in the extremely diverse, highly populated, and popular Central Valley, making it the most logical location for any retailer who is looking to expand from the Sacramento or San Francisco markets, and for Los Angeles retailers looking to expand beyond Southern California. The mall is in an easily accessible area of Modesto as well, being placed at the highly congested, multi-intersection of Beckwith Road/Standiford Avenue, State Route 99, Dale Road, and Sisk Road. Public transportation to and from the mall is currently provided by the Modesto Area Express (MAX) and Stanislaus Regional Transit (StaRT) buses.

To ensure the mall's dominance over other shopping centers in the region, Macerch invested $10 million in a complete renovation of the interior, and minor exterior changes. In 2001, the interior of the mall was completely renovated, with the exterior entrances being updated as well. The interior was given a modern feel with the addition of sky-lights and many stainless steel fixtures. The former black balcony railing on the second level was replaced with new stainless steel and glass railing. The entire ground floor was brought up to date with new tile, and carpet was installed on the second level. An elevator was built in Center Court, adjacent to the Forever 21 (formerly Gottschalks) entrance. This new elevator made it much easier to get from level to level instead of using escalators, or walking clearly to the back of the nearest anchor tenant for an elevator ride. The escalators were all modernized and the food court was completely renovated. New restroom facilities were placed behind the food court, only accessible by a hallway.

The Village at Vintage Faire Mall
In early 2006, plans were announced by The Macerich Company to add more than 60,000 sq ft (5,600 m 2) in a new outdoor "lifestyle center" with upscale stores and restaurants. It is situated in what was previously part of a parking lot on the south side, between Gottschalks and Sears. The project will be completed by 2009, and will create around 300 jobs. On November 14, 2008, the Village had its grand opening ceremonies, which continued through the weekend. Before the Apple Store opened on the 14, the crowd of people waiting outside numbered in the hundreds. The Village is something known as a "lifestyle center", an outdoor shopping center with upscale shops and dining. The Village features outdoor benches, gardens, fountains, and one interactive fountain. The facade is planned to be a mix of stone and brick with canopies adding shade in the area. Misters, awnings and trees will also add a much cooler and comfortable shopping experience for the warm summer months seen in Modesto. The shops and restaurants are all placed around plazas that meet at a main street. At one end of the Village is the main entrance to the indoor section of the mall. Near this end there is a "spitting water" (not to be confused with peeing) fountain that children can play in; the ground here is decorated with the logo of Vintage Faire Mall ”“ a yellow swirl with markings around it, designed to look like a sun. On the other end of the Village is the main street and BJ's Restaurant & Brewhouse, which is separated from the rest of the Village by the main street. Running perpendicular to the main street is the main plaza, along which all the stores are located. The Village already has most of its available retail space filled, though they say that they have space for 7 more retailers, and they have been turning down some retailers because they wanted to get retailers that fit with the retailers already there, which include Apple Store, Bebe, BJ's Restaurant & Brewhouse, Coach, Coldwater Creek, Sephora, Chipotle Mexican Grill, and Buffalo Wild Wings.

  • Auntie Anne's Pretzels
  • Carls Jr.
  • Charley's Grilled Subs
  • Cinnabon
  • Cold Stone Creamery
  • Dairy Queen/ Orange Julius
  • Gloria Jean's Coffees
  • Hot Dog on a Stick
  • Juice It Up!
  • L.A. Italian Kitchen
  • Melt Gelato & Crepe Cafe
  • Nestle Toll House Cafe
  • Panda Express
  • Starbucks Coffee
  • Sweet River Grill & Bar
  • Taxi's Hamburgers
  • Wetzel's Pretzels


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