Time-Life Building

The Time-Life Building, located at 1271 Avenue of the Americas (6th Avenue) in Rockefeller Center in New York opened in 1959 and was designed by the Rockefeller family's architect Wallace Harrison, of Harrison, Abramovitz, and Harris.The Time & Life Building was the first of four buildings in Rockefeller Center located on the west side of Sixth Avenue. All were designed by Harrison & Abramowitz & Harris. Harris served as the project manager for the Time & Life Building and was responsible for the overall planning. The job captain was Joseph Asseum and Tadeusz Leski was the project designer. Tad Leski was the chief designer under many Harrison projects.

The Time-Life Building was the first expansion of Rockefeller Center west of the Avenue of the Americas.

Air rights for the building were purchased from the Roxy Theatre to the west. The Roxy would be torn down in 1960 and an office building that is connected to Time-Life was built.

Large murals by Josef Albers and Fritz Glamer are in the lobby. Given its location on Sixth Avenue, otherwise known as The Avenue of the Americas, the serpentine patterned sidewalk design found on the sidewalks of Rio de Janiero's Copacabana Beach were incorporated into the building's sidewalk and corresponding lobby floor.

It is a 48-story building, with green glass windows and column-free floors of 28,000 square feet (2,600 m2). Time Inc., the publisher of Time, Life, Sports Illustrated, Fortune, House & Home, and Architectural Forum magazines initially occupied 21 floors. CNN's American Morning was based there from 2002 to 2006. CNN's ground floor studio is now occupied by the studio of SportsNet New York.

The Time-Life Building in fiction
  • In the 1968 film version of Ira Levin's Rosemary's Baby, Rosemary (Mia Farrow), waiting to meet a friend in front of the Time-Life Building, runs into her landlady (Ruth Gordon). The scenes featuring Farrow and Gordon were filmed on location in the lobby and sidewalk in front of the Time-Life Building.
  • The fictional headquarters of the advertising agency Sterling Cooper Draper Pryce starting in season 4 of the television series Mad Men is located on the 37th floor of the Time-Life Building.


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