The Beijing Head Quarter of Saatachi & Saatachi LTD.

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The Beijing Head Quarter of Saatachi & Saatachi LTD.
Project Name: The Beijing Head Quarter of Saatachi & Saatachi LTD. Adress : Suite C, Central World Trade Center, No. 6, A, Jianguomenwai, Chaoyang District, Beijing Size: 2070m2 Time: 2008 7.17 An organic and double curved wall, wrapped with wood strips on the inner side and printed canvas on the other, organized the whole office in a dynamic and fluid way. It’s the kind of catchphrase you’d expect to see at one of the world’s biggest advertising agencies.At Saatchi, “Impossible” entailed reconciling an extremely low budget with the client’s desire for dynamism and creativty. And the space that conceived clearly manages to satisty both requirements. “Everything is always moving. It had to be rich. Different, never boring,” the reception area and the adjacent elevator lobby in gray striped marlbe. But look up,and you’ll see exposed fluorescent tubes running between the ceiling’s thin strips of raw MDF. Almost every material was very basic and inexpensive. The building core is clad in salt-treated rusted steel, a cheaper alternative to Cor-Ten. White epoxy flooring,inexpensive in China at approximately $2 a square foot, runs virtuallly throughout the 20,000 square feet, split among the top three stories of a tower in Beijing’s central busniess district.The middle level,36,is where visitors step off the elevator. A howllow white egg-shape pod houses the reception desk . Right next door, a white–on-white double-height cafe features a bar topped in solid-surfacing and shaped like a boat. There is barely a straight line in the place. The fluorescent linear fixtures crisscrossing in midair. The rest of the reception level is occupied by work space, both managerial offices and the communal tables where cratives perfect campaigns for the likes of the Toyata Motor Corporation and its Lexus division; They both essentially consist of a circulation corridor arcing around a square core. It’s a very simple gesture that lends dynamism to the space.

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7 photos and 6 drawings

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  • Nadezhda Nikolova
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