SM City Cebu
SM City Cebu is a large shopping mall located in Cebu City, Philippines. It is the 4th shopping mall owned and developed by SM Prime Holdings, the country's largest shopping mall owner and developer. It is the company's first shopping mall outside of Metro Manila and the 4th largest shopping mall in the Philippines. It has a land area of 11.8 hectares and a gross floor area of 268,611 m² (2,891,305 sq. ft.), becoming part of the world's 15 largest shopping malls and making it the 11th largest shopping mall in the world in 2009. On an average day, more than 100,000 people visit SM City Cebu, with the figure increasing to 140,000 to 150,000 on weekends. Due to Cebu City's position as a transshipment point for the Visayas and Mindanao, and SM City Cebu's location close to the city's port area, the mall attracts a significant number of transient shoppers.

The mall first opened in November 1993, and was seen as catering to the low and middle class of shoppers, in contrast to its upmarket competitor, Ayala Center Cebu which opened a few months later. An expansion wing that particularly targeted upper class customers was added in 2007. As of 2009, the mall has undergone major renovations. Expansion plans with a hotel and convention center are being developed. More shops are being proposed in 2011.

SM City Cebu is a four-level complex featuring eight cinemas with a total seating capacity of 8,848, a food court, a fully computerized bowling center, 8,000-square meter amusement center, and a 2,000-square meter trade hall. Prior to the addition of the Northwing, it had a car park capacity of 1,629. The Northwing expansion, opened in 2007, features two floors of retail stores, restaurants, and cafes. It houses more than 200 tenants and caters to a more upscale clientele. The expansion also added three levels of covered parking, and a one level of roof deck parking.

SM City Cebu, opened on November 27, 1993 with an area of 161,562 m². To initially attract shoppers, Manila-based movie and television stars and entertainers performed free concerts at the mall. Free jeepney rides to the mall were offered to fulfill the lack of available public transportation.

Construction on SM City Cebu's expansion building, dubbed the Northwing, began in March 2006. The expansion, which was developed at a cost of P1.3 billion ( US$30.5 million), was built on the parking lot to the north of the existing building, temporarily decreasing the number of parking spaces by more than 30%. The Northwing was started in April 2007, and opened in November 2007, featuring spacious hallways catering to the leisure market and upper class customers, while the existing mall, redubbed as the Southwing, is targeted for those who "love the hustle and bustle". It increased the total gross floor area of SM City Cebu by 107,049 m², for a total of 268,611 m².

In early 2008, SM Prime Holdings signed a deal with IMAX Corporation for the opening of additional IMAX theaters, following the success of the country's first IMAX theater at SM Mall of Asia. The IMAX theater planned for SM City Cebu will replace cinema 4 screens. It will feature clearer picture quality due to its use of a digital projector rather than a film projector. A budget of P100-million ($2.4 million) was allotted for the renovation and was opened to the public last July 9, 2010 with James Cameron's Avatar in 3D.

Major Anchors:
  • SM Department Store
  • SM Cinemas (4)
  • SM Supermarket
  • SM Food Court
  • SM Bowling Center
  • SM Hypermarket
  • Cyberzone
  • Trade Hall
  • Gamezone
  • Imax Theater
Junior Anchors:
  • Ace Hardware
  • National Bookstore
  • Toy Kingdom
  • SM Appliance Center
  • Surplus Shop
  • Sports Central
  • Watsons
  • Our Home
  • Banco de Oro
  • Kultura Filipino

Building Activity

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