Puerto de La Mar
THE CRUISE SHIP PORT OF CALL AS A NEW URBAN DESIGN STRATEGY: THE CITY-PORT Downtown and Waterfront Revitalization This PORT has been conceived and designed as part of a strategy to rehabilitate and revitalize one of the most abandoned and blighted areas of the City of Porlamar: Its Waterfront... The PORT is Margarita Island's Cruise Ship Port of Call. It is a comprehensive, sustainable and innovating, long-range Development. A DESTINATION IN A DESTINATION This PORT introduces a new concept for Cruise Ship Ports of Call. It is at the same time a Port, a "Welcoming Stage" for cruise passengers and a secure, comfortable and attractive "Meeting Place" of leisure, recreation, shopping and culture, for the international, national and local tourist. It is a Destination in a Destination. THE PORT AS A CITADEL The PORT has been though out as a CITADEL. Located right at the heart of Porlamar Waterfront, just at the beginning of the main pedestrian Boulevard of the City, at only five blocks away from Plaza Bolí­var, the most important public space and Ceremonial Square in Porlamar. The City downtown is a very dense Duty Free Port retail area that has being suffering from a progressive social, economic and environmental decline intensified from the moment new suburban Shopping Malls sprung out taking away the "City Energy" from its own downtown and seafront. THE MASTER PLAN: URBAN DESIGN STRATEGY The PLAN we proposed in 1991 calls for a different strategy: to bring back the life to the core of the City by creating an invigorating new energy thru the cruise passengers arriving right in the place where more needed. The Strategy includes the construction of a "Costanera" Avenue, a Waterfront Promenade running along the seafront, providing access to excluded and populated low income sectors of the city, new land for social and tourist development and the creation of a direct access to the City: a landscaped and urban designed promenade thru its waterfront. MUCH MORE THAN A TRANSPORTATION TERMINAL FOR SHIPS Most important, the Port is not just a transportation terminal, is much more than a port. The Port is part of the City and directly connected to it. In this new Port, cruise passengers will arrive at the heart of the City and find a nice and convenient environment where to stroll, shop, enjoy traditional dances, or have a nice time in any of the cafes, restaurants and bars located around the main plaza and the waterfront. They will get the first impression and a feeling of the local culture, traditions and tastes. Locals will enjoy as well of the new urban waterfront experience, the emerald blue waters of the Caribbean bay and the view of the spectacular cruise ships anchored one mile off the seafront while mingling with the arriving tourists, sharing the welcoming experience, the energy and happiness they radiate. Both tourist and visitors will enjoy the direct connection to the City downtown and reinvigorate the pedestrian and shopping activity along the Boulevards THE REVITALIZATION OF THE CITY: The CITY-PORT The Port is conceived as a tourist destination and includes in this first phase, a Shopping Centre, a Gastronomic Plaza, an Amphitheater and soon a Marina. This new concept will create a new flow of people, right in the area of the City which is most abandoned. With time, and gradually, the cruise passengers will enter the City through the pedestrian boulevards to shop along and to visit the Plaza Bolivar. Indeed, just the presence of cruise ships anchored in the Bay will immediately start a positive reaction in the close by retailers, many of which are already renovating their store fronts and inventories. This strategy includes constant support the Port provides to the Municipality, which holds 25% ownership, in terms of planning, urban design and architecture. URBANISM OF VITALITY The form to approach URBANISM FOR VITALITY turns around the premise to stimulate the activities of the human being in society. The mix of uses, spaces and scales, has like the main protagonist "the life," and this is the one that determines the design and its construction and not the other way around. The main concern of the PLAN is to foresee and visualize the quality of the life of its future visitors and residents, while at the same time assuring a strategy economically attractive and sustainable for all, the investors, the city and the community. The PLAN includes a design that promotes strolling. A diverse mixed program, that although is intense, maintains a friendly and fragmented scale that allows for an architecture that is related more to our roots and our tropical context. It was fundamental to define with certainty the urban morphology appropriate to constitute the physical settings for the rituals of the city, recognizing in the past and in the present, which are the values of permanent character that all society sustains, which are recognized like significant to satisfy the present necessities ARCHITECTURE: A CONTEXTUAL LANGUAGE This Architecture explores a new language that looks up to reinforce our Caribbean and European roots. To design lively sceneries for our present, day-by-day life, in an environment that articulates with our traditions, context and identity. The architecture of the Port is inspired in the traditional Spaniard waterfront Paseos, including the use the archetypical elements of the traditional architecture: corridors, patios, arcades, fountains, trellis or images of defense and fort architecture. At this latitude, Architecture and Landscaping become an indivisible matter, and a selected variety of Palms, Oleanders and Bougainvilleas create the joyful and tropical setting desired. For the identity of the place and new character of the Port as a destination, we used local and archetypal materials combined, at very selected and specific moments, with sophisticated and high tech details and materials of today's construction industry. Is a reinterpretation of traditional and colonial architecture to establish a synergy between Old and New and between Local and Global. This is Architecture to contain the rituals of life

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