Prada Transformer

Prada Transformer is a pioneering temporary structure picked up by cranes and rotated to accommodate a variety of cultural events.The 20-metre high Prada Transformer is located adjacent to the 16th Century Gyeonghui Palace in the centre of Seoul. The pavilion consists of four basic geometric shapes – a circle, a cross, a hexagon, a rectangle – leaning together and wrapped in a translucent membrane. Each shape is a potential floor plan designed to be ideal for three months of cultural programming: a fashion exhibition (Waist Down, featuring skirts designed by Miuccia Prada), a film festival (co-curated by Alejandro González Iñárritu), an art exhibition (by Swedish video artist and sculptor Nathalie Djurberg), and a Prada fashion show. Walls become floors and floors become walls as the pavilion is flipped over by three cranes after each event to accommodate the next.

Media

20 photos, 1 video and 1 drawing

Building Activity

  • amaocc
    amaocc updated
    about a year ago via OpenBuildings.com
  • OpenBuildings
    OpenBuildings updated 44 media, removed 2 media, uploaded 9 media and updated
    evub pt1 kjui 201 ruhw 1339 qusj transformer film c20prada 560x374x90 rduj transformer djurberg c20prada 560x374x90 vjll transformer turning 560x374x90 xfgy transformer waist20down 560x374x90
    about 2 years ago via OpenBuildings.com
  • Georgi Sokolov
    Georgi Sokolov updated 25 media
    about 3 years ago via OpenBuildings.com
  • Nadezhda Nikolova
    Nadezhda Nikolova updated
    about 3 years ago via OpenBuildings.com
  • doubleshowing
    doubleshowing commented
    Exhibition is more interesting TT
    about 3 years ago via iPhone
  • Joana Lazarova
    Joana Lazarova updated a print reference
    about 4 years ago via OpenBuildings.com