Paul Smith's Flagship Store in Seoul

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Paul Smith's Flagship Store in Seoul
Monday 11 April 2011 A sweeping stone staircase lined with some of Paul's art collection joins the 3 floors within this startlingly modern building.On the upper floor are both women’s and men’s shoes and accessories – they are displayed on an amusing combination of wood and brass furniture from the 1950’s and 1960’s with a background of charming blue, taupe and pink stripes following the building organic lines.On the Ground Floor Women’s wear is displayed in a modern deco interior which sits on an elegant multi-coloured terrazzo floor.The ornate ironwork on the stair balustrade leads down to the basement which…


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