Official NYC Information Center

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Official NYC Information Center

The New NYC Information Center was a commission that prompted the invention of new ways to look at tourist information. It transforms a storefront into an ‘information space’, seamlessly integrating media design and architecture to meet visitors at any level of engagement. All levels of physical and digital design are customized to extend and anticipate the contents of the new NYC-Go web site and create an object-based live experience for users. Evolving the current best practices of brochures and human guides, the project develops a new paradigm for visitor information distribution. The view from the street pulls the visitor into the information architecture. The universal symbol of information, the single i, enlarged and extruded through the space, accommodates the Center’s interactive ‘Smart Tables’. These 6’ x 4’ multitouch screens with sophisticated interactive mapping capability enable visitors to create their custom NYC guidebook. You take a virtual walk in the city’s streets by moving a puck like a “You Are Here` dot, to find highlights and save them for itineraries. The 100 top questions are answered at the “FAQ` stations in ten languages. Chosen itineraries can be emailed to users on the go. Graphic banding of floor and walls organizes the interior into coordinates creating a “mapped` foreshortened space. In order not to compete with the media presentations, lighting glows from integrated ‘light coves’ at floor and ceiling level, as well as from the digital projection mirrors hovering above each Smart Table. These provide the color focus of the space, each screen mysteriously changing in a sequence that indicates the color code of the type of activity-search the user is conducting beneath them on the Table’s surface. The information tables and their digital mirrors above simulate the intensity of the city experience. All layers of information, electronic interfaces, brochures, a video wall ‘FlyNYC’ feature, and ticket and metro card vending are carefully incorporated into the design, resituating each individual experience and linking them as a unified system.


20 photos

Building Activity

  • OpenBuildings
    OpenBuildings added a digital reference
    about 5 years ago via
  • Kiril Pavlov
    Kiril Pavlov updated
    about 6 years ago via
  • Gary Neal
    Gary Neal updated a digital reference
    about 6 years ago via
  • added a digital reference
    about 6 years ago via
  • Teodora Todorova
    Teodora Todorova updated
    about 6 years ago via