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The new Nike+ Fuelstation Clubhouse is a 384m2 space that was designed in-house by the Nike brand to motivate London's athletic community. Situated on the south side of Clapham Common, one of the city's top sporting areas, the goal of the initiative is to bring premium experiences and services directly to London athletes.
Combining design and architecture with sustainable features, the venue includes exterior floors created using raw material made from recycled athletic shoes known as Nike regrind. Visuals of runners are diamond cut into the solid steel elements of the exterior forming a montage of local athletes, while plasma screens on the interior house the nikefuel stream.
Combining design and architecture with sustainable features, the venue includes exterior floors created using raw material made from recycled athletic shoes known as Nike regrind. Visuals of runners are diamond cut into the solid steel elements of the exterior forming a montage of local athletes, while plasma screens on the interior house the nikefuel stream.
Description by Designboom
Building Activity
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Nadezhda Nikolova updated a digital reference, added a digital reference, updated 7 media, uploaded 7 media and updated
about 10 months ago via OpenBuildings.com
