The site is off the Diagonal, the great avenue that cuts across the regular city grid created when Barcelona expanded dramatically during the 19th century. It is located in a former industrial quarter east of the historic city centre, an area where the existing building stock is of very mixed quality, but which is being regenerated as an ‘innovation district’. New developments provide accommodation for information technology and research businesses as well as for cultural industries. A new university campus is a key ingredient of the regeneration strategy and benefits from a convenient metro connection. Creating a coherent urban language was pivotal to the design. The proposals will form a strong urban concept and recreate an urban block that responds to the immediate locale by incorporating a cross-site pedestrian boulevard, which will enhance the permeability and strengthen connectivity across the neighbourhood. Street frontages will accommodate a variety of retail and hospitality outlets including bars, restaurants and bookshops to interact with the public, providing a vibrant, balanced and resilient urban mix. The mix of materials and sensitive use of colour is in tune with the vocabulary of Barcelona’s architectural heritage and richly textured elevations will correspond in colour and form to its immediate neighbourhood and similar urban regeneration projects to the south of Avinguda Diagonal. Conceptualised as a student destination point, particular care was given to the design of the amenity areas. A central courtyard including open air cinema and sculpted auditorium provides a focus for the scheme. A rooftop swimming pool – the longest roof pool in the city – Is located on a generous terrace at fifth floor level. In addition to the central courtyard and roof pool, the proposals also include a variety of classrooms, study rooms and lounges. This series of well integrated spaces are designed to enhance interaction and provide a balanced community for 800 students.