N+ Masterplan

N+ is specifically designed as an epicenter for the fashion and creative industry. The project, by PLP Architecture, is a creative catalyst for Ningbo - China’s largest clothing manufacture base and the origin of the country’s modern garment industry. N+ sets up a new urban genre: a curated, experiential space working simultaneously as a headquarters campus, R&D incubator, design school, cultural space and a brand-interaction venue. The organizational strategy, based on intensifying spontaneous encounters, laminates programs, character and atmosphere within an evolving urban experience. N+ is organized within four distinct districts. Located within an urban forest, a design school and a botanical garden fuse design research with biomimicry and link the central park to the river. To the north, the headquarters of global fashion brands form a dense high-rise district. Along the waterfront is a cultural district with a theatre, museum and yacht club. To the south, a labyrinthine neighborhood – a contemporary reinterpretation of a Hutong – mixes boutique hotels, designer concept stores, fashion villas and a very active ground level. Above street level, a ring-shaped Catwalk connects the districts. In the absence of cars, the ring reinvents an urban typology: an elevated agora elicits novel ways to negotiate the city. Its infrastructure supports a localised micro-climate and engages in energy and water arbitrage among the districts. The multiplicity forms a space of experimentation, where design and research interact; where theatre is a playground and where buyers, brands and shoppers merge in an augmented culture of urban density.

Client details:
Company name: Thee Fashion Hub
Chairman: Jamil Dada
Managing Director: Rosa Bao
Creative Director: Adib Dada

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