Myer Fashion Show Set

Summer, sand and seashells were the inspiration for the set designed by Chris Bosse, LAVA, and Amanda Henderson, Gloss Creative, for the Myer Spring Summer11 Collections Launch held in Sydney.

The giant seashell set was a sand‐coloured plywood installation 18m long and 5m high, digitally designed and CNC cut and consisted of 2000 pieces put together like a puzzle.

They essentially used the geometry of a triton shell that is strictly mathematical, but occurs in many beautiful manifestations. The idea was digitized the idea and sliced it into buildable components. The models moved through the shell and then onto the catwalk.

The seashell theme allowed many moods, from sea goddesses at sunrise to sirens at sunset, creating another world for the thirty Australian designers on show. The shell was reflective of both the blonde colours of this season and the bleached beauty of the Australian beach. Shells are known for their organic shapes and considered the ‘architects of the ocean’ with their efficient and beautiful
mathematical formulae.

The three‐dimensional installation is another collaboration between Chris Bosse and Amanda Henderson. They worked together on the award winning bubble Melbourne Cup Moet Marquee in 2005.

The Myer Collections Launch SS11 took place at the Eveleigh Carriageworks in Sydney in August 2010. Myer’s vision is to create original creative environments for its fashion launches reflecting its own innovative approach to design.

German‐born architect Chris Bosse has always been attracted to multidisciplinary collaborations. He bases his work on the computerized study of organic structures and resulting spatial conceptions and pushes the boundaries of architecture by digital and experimental form finding. LAVA`s philosophy is about building MORE WITH LESS and merging nature with technology.

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