Mobile Art

  MOBILE ART is a traveling exhibition devised as a three-dimensional film and presented in a futuristic pavilion specially created by the architect Zaha Hadid. The creative concept of MOBILE ART is the result of an aesthetic experiment conducted over the last two years in which the values and visual language of CHANEL confronted those of some twenty contemporary artists from all geographic and generational origins. Invited to visit Mademoiselle Chanel’s Parisian apartment, rue Cambon, and the workshops where the CHANEL handbags are made, these artists were given complete freedom to create artworks inspired by the elements that create the identity of CHANEL’s emblematic accessory, the quilted bag. All means of expression currently being used in contemporary art will be represented: installation, sculpture, photography, video, sound etc… MOBILE ART is not so much an exhibition to be visited as a landscape to wander through in a completely new way: to experience the artists’ installations, visitors equipped with a MP3 player must let themselves be guided mentally and physically by a soundtrack created by the label “Soundwalk” in collaboration with each of the artists. This soundtrack mixes the original music of a diverse range of artists with voice and ambient sound effects. MOBILE ART is above all a new form of artistic expression, an unique experience, combining architecture, art, sound creation and fashion.  
 
   

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