Mobile Art: Chanel Contemporary Art Container

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Mobile Art: Chanel Contemporary Art Container
The Mobile Art Pavilion for Chanel by Zaha Hadid Architects has been inspired by one of Chanel’s signature creations, the quilted bag. Chanel is renowned for its layering of the finest textiles and exquisite detailing to create the most elegantand cohesive pieces for each collection. In her quest for complex, dynamic and fluid spaces, the work of Zaha Hadid hasdeveloped over the past thirty years through a rigorous integration of natural and human-made systems and experimentationwith cutting-edge technologies. Hadid’s architecture transforms our vision of the future with new spatial concepts and bold,visionary forms.“I think through our architecture, we can give people a glimpse of another world, and enthuse them, makethem excited about ideas. Our architecture is intuitive, radical, international and dynamic. We are concerned with construc-ting buildings that evoke original experiences, a kind of strangeness and newness that is comparable to the experience ofgoing to a new country. The Mobile Art Pavilion for Chanel follows these principles of inspiration,`states Zaha Hadid. Continuing to arouse one’s curiosity is a constant theme in the work of Zaha Hadid. The Mobile Art Pavilion for Chanel isthe very latest evolution of Hadid’s architectural language that generates a sculptural sensuality with a coherent formal logic.This new architecture flourishes via the new digital modelling tools that augment the design process with techniques of continuous fluidity. Zaha Hadid explains this process, “The complexity and technological advances in digital imaging software and constructiontechniques have made the architecture of the Mobile Art Pavilion possible. It is an architectural languageof fluidity and nature, driven by new digital design and manufacturing processes which have enabled us to create the Pavilion’s totally organic forms –instead of the serial order of repetition that marks the architecture of the industrial 20thcentury.`Hadid’s innovative architecture is the reason Karl Lagerfeld invited her to create the Mobile Art Pavilion. “She is the first architect to find a way to part with the all-dominating post-Bauhaus aesthetic. The value of her designs is similar to that of great poetry. The potential of her imagination is enormous,`Karl Lagerfeld explained during the launch of the Mobile ArtPavilion at the 2007 Venice Art Biennale. Zaha Hadid Architects’recent explorations of natural organizational systems have generated the fluidity evidentin the Pavilion for Chanel. The Mobile Art Pavilion’s organic form has evolved from the spiralling shapes found in nature. This system oforganisation and growth is among the most frequent in nature and offers an appropriate expansion towards its circumference, giving the Pavilion generous public areas at its entrance with a 128m2 terrace. The Pavilion follows the parametric distortion of a torus. In its purest geometric shape, the circular torus is the most fundamental diagram of an exhibition space. The distortion evident in the Pavilion creates a constant variety of exhibition spacesaround its circumference, whilst at its centre, a large 65m2 courtyard with natural lighting provides an area for visitors to meet and reflect on the exhibition. This arrangement also allows visitors to see each other moving through the space and interacting with the exhibition. In this way, the architecture facilitates the viewing of art as a collective experience. Thecentral courtyard will also host evening events during the exhibition in each host city. The organic shell of the Mobile Art Pavilion is created with a succession of reducing arched segments. As the Pavilion willtravel over three continents, this segmentation also gives an appropriate system of partitioning – allowing the Pavilion to beeasily transported in separate, manageable elements. Each structural element will be no wider than 2.25 m. The partitioningseams become a strong formal feature of the exterior façadecladding, whilst these seams also create a spatial rhythm of perspective views within the interior exhibition spaces.

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