Mile One Centre
Mile One Centre, formerly known as Mile One Stadium, is a sports and entertainment centre located at 50 New Gower Street in downtown St. John's, Newfoundland and Labrador, Canada. The centre opened in May 2001, replacing Memorial Stadium. The centre is located at the beginning of the Trans-Canada Highway, hence the name, Mile One.

Naming rights
Although not obvious from the centre's name, Mile One Centre is among the many North American sports venues that have raised funds by selling their naming rights. In the case of Mile One, brewing company Molson initially acquired the naming rights for ten years (2001 to 2011), as well as other privileges such as being the venue's exclusive beer supplier, for $1.5 million. Molson then resold the naming rights to Danny Williams, then-owner of Cable Atlantic (and later premier of Newfoundland and Labrador), for $600,000. Before the centre opened, however, Williams sold Cable Atlantic to Rogers Communications in order to pursue politics, but retained the naming rights. Ultimately Williams chose to name the centre based on the venue's geography. "Mile One" is in fact a trademark owned by the Williams Family Foundation, not the city, meaning that the centre can only use the "Mile One" name so long as it has the foundation's permission to do so. This implies that if and when Williams's rights expire and are not renewed, the centre might be forced to find a new name, regardless of whether or not a new sponsor is found.

Mile One Centre was originally home to the St. John's Maple Leafs of the American Hockey League. The Leafs played out of the centre from 2001”“2005 before relocating to Toronto, Ontario to become the Toronto Marlies. Maple Leaf Sports & Entertainment Ltd. (MLSE) stated that the relocation was necessary to better monitor their prospects. The Dobbin family were granted an expansion Quebec Major Junior Hockey League (QMJHL) franchise in 2004 to be later named the St. John's Fog Devils. The Fog Devils began playing at Mile One Centre in 2005. However, the Fog Devils would relocate to Montreal, Quebec after just three seasons in St. John's to become the Junior de Montreal. Many reasons attributed to the Fog Devils' demise including lack of fan support, a poor lease agreement and high travel costs. The Fog Devils' departure left Mile One Centre without a major tenant for the first time since the building opened. With speculation building that an National Hockey League (NHL) team could relocate to Hamilton, Ontario in the near future, St. John's has been rumored as a possible relocation target for the Hamilton Bulldogs of the AHL. The Bulldogs have ties to the city, as President and Governor Glenn Stanford is from St. John's and previously worked with the St. John's Maple Leafs. The Bulldogs also held their 2008 training camp at Mile One Centre. The Bulldogs also held part of their 2010 training camp at Mile One Centre. Hockey Canada will be calling Mile One Centre home for the 2010-2011 hockey season. It will use the arena as host venue for the Four Nations Cup and the Telus Cup.

Other sporting events
The arena hosts the annual Herder Cup tournament, the largest hockey tournament in the province. It hosted the 2002 AHL All-Star Game, and the 2005 Scott Tournament of Hearts. A National Basketball Association exhibition game between the Toronto Raptors and the Cleveland Cavaliers in 2003, was cancelled on game night due to an excess of condensation built up on the playing surface due to the inside temperature. Skate Canada International was held in Mile One Centre in October 2005 In September 2007, the stadium hosted an NHL exhibition game featuring the Boston Bruins and New York Islanders.

Juno Awards
The Juno Awards were presented at Mile One Center on April 14, 2002. This marked the first time the awards show officially went on the road and was hosted outside the provinces of Ontario or British Columbia. In January 2009 it was announced that the Junos were returning to Mile One Center in April 2010. This will make St. John's the first city to host the awards show for a second time since they started travelling the country in 2002.

Notable performances
Many universally known acts have played in Mile One Centre since it opened in 2001. Past performers include:

  • Alan Jackson
  • Elton John
  • Bryan Adams
  • Barenaked Ladies
  • Chantal Kreviazuk
  • Live
  • INXS
  • Puddle Of Mudd
  • Hilary Duff
  • Hootie and the Blowfish
  • The Tragically Hip
  • Randy Travis
  • Justin Bieber
  • Sarah Harmer
  • Drake
  • David Usher
  • Simple Plan
  • Shawn Desman
  • Finger Eleven
  • Billy Talent
  • Three Days Grace
  • Thornley
  • Feist
  • Neil Young
  • Metric
  • The Tea Party
  • Sum 41
  • The White Stripes
  • Our Lady Peace
  • Queens of the Stone Age
  • Pearl Jam
  • Snoop Dogg
  • Avril Lavigne
  • Danny Fernandes
  • Michael Bublé
  • Ludacris
  • The Game
  • Alice Cooper
  • Kenny Rogers
  • George Jones
  • Daniel O' Donnell
  • Bob Dylan
  • Backstreet Boys
  • Sean Kingston
  • Karl Wolf
  • Steve Miller Band
  • Weezer


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