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Mayfield Lavender was started when Brendan Maye was employed as Managing Director of the fine fragrance division of Wella UK. One of the brands in the portfolio was Yardley. This had been bought out of receivership by Wella and then added to the other fragrance brands such as Gucci, Dunhill, Ghost, Anna Sui, Escada etc. Brendan had worked for Yardley previously and obviously recognised that the brand has become very old and dusty. Through the work Brendan was doing on the other fragrance brands he recognised that the brand could not be revived by advertising alone as consumers would not accept…
Building Activity
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Georgi Sokolov updated 72 media, updated a digital reference, added 2 digital references, uploaded 12 media and updated
about 9 months ago via OpenBuildings.com
