Pentagram has created a name, identity and interior design for matter, a live music venue at the O2 Arena. Owned by the founders of pre-eminent underground music venue, fabric, the 3,200 sq m new-build was handed over to Pentagram as a blank canvas except for 1st and 2nd floor balconies overlooking a central three-storey void. The main waterfront entrance is signposted by a giant aluminium logo, also by Pentagram, which emits piercing white light through its perforated fascias. A queuing system under the Richard Rogers canopy leads into a lobby with ticketing and vast cloakroom, then on to a ground floor milling area with 15m poured concrete bar, custom designed cast concrete perch tables and lights. Beyond, is the main dance floor, with a 100 sq m pulsating Body Kinetic dance floor, raked concrete banquets, a stage and striking DJ booth. The 1st floor and the 2nd floor VIP area have their individual characters reinforced by unique hi-tech dance floors, striking bars (zinc on the 1st, Corian on the 2nd), intimate seating areas and custom designed furniture. While their balconies command a breathtaking view over the central performance space, on the 1st floor this is enhanced by side wings bringing guests over the live acts and, on the 2nd floor, by a heart-stopping 7m high, 25m span bridge with mesh cantilevered walls. Between the 1st and 2nd floor, a giant canopy can be pulled across the void, creating a separate party space above and a giant projection screen to be viewed from above and below. Throughout, different finishes add to the distinct character of the spaces. Raw matt grey and tinted concrete, backlit perforated galvanized steel panels, matt and gloss acrylic tiles (punctuated with LEDs), and powder coated white steel provide richly textured foils for the venue’s complex, choreographed lighting. This transforms the deliberately monochrome backdrop into dazzling, dynamic and infinitely variable displays of colour.