Camper Shop
The Camper Store project is defined by the interplay of reflections and shoe silhouettes that give shape to the furnishings, which were specially designed for this venue. “When we were asked to design a new Camper store, we imagined shoes resting on irregular surfaces, as they would when being used to walk across a country field. Camper, which is closely related to that image, has accustomed us to play, smile and see footwear through the eyes of a child. For that reason, we also imagined trying on their shoes in front of distorting mirrors, like the ones they used to have at the old amusement parks – here I look tall as a tree; there I look like a dwarf – and many surfaces that reflect distorted images cropped up in our project. Finally, we visited Camper headquarters in Majorca, where we saw how they actually make the shoes. There we realised that we wanted to build the shop in the same way that flat leather magically becomes a three-dimensional object with the help of lasts and stitches. We cut out many different shoe shapes – heels, flats, high, low, for men, for women – and we placed their two-dimensional profiles alongside each other, and so a new three-dimensionality emerged. Their construction is unusual yet very simple: silhouettes cut out of MDF boards which, when combined, form seats, tables and supporting surfaces. The distorting mirrors flow on top of them, keeping the kids entertained while their parents practise the art of shopping.` Benedetta Tagliabue


24 photos

Building Activity

  • OpenBuildings
    OpenBuildings added a digital reference
    about 6 years ago via
  • added a digital reference
    about 6 years ago via