Bernard M. Baruch College, known more commonly as Baruch College is a public university and one of the constituent colleges comprising the City University of New York (CUNY). The college is situated on Lexington Avenue near the Flatiron/ Gramercy Park district of Manhattan, New York City. Baruch is one of CUNY's flagship and senior colleges, and traces its roots back to the founding of the Free Academy, the first institution of free public higher education in the United States. The school has one of the most diverse student bodies in the United States. Its students hail from more than 160 countries. Baruch is particularly noted for its Zicklin School of Business (the largest collegiate school of business in the United States) and named after financier Larry Zicklin and his wife. Although the school is most known for its business programs, the Weissman School of Arts and Sciences, named after former Philip Morris president, George Weissman, and School of Public Affairs, are also part of Baruch.

Founding and history
The New York State Literature Fund was created in order to support students who could not afford to enroll in New York City’s private colleges, chief among them New York University (known at the time as the University of the City of New York) and Columbia University. The Literature Fund led to the creation of the Committee of the Board of Education of the City of New York, led by Townsend Harris, J.S. Bosworth, and John L. Mason. The Committee sought the establishment of what would become the Free Academy, on Lexington Avenue in Manhattan. The Free Academy became the College of the City of New York, now The City College of New York. In 1919, what would become Baruch College was established as City College School of Business and Civic Administration. On December 15, 1928, the cornerstone was laid on the new building which would house the newly founded school. At this point the school did not admit women. On its opening, it was considered the biggest such school for the teaching of business education in the United States. By the 1930s, women were allowed admission to the School of Business. The total enrollment at The City College of New York reached an all-time high of 40,000 students in 1935, and the School of Business had an enrollment of more than 1,700 students in the day session alone. Most of these students were Jewish and Italian immigrants, who could not afford or would not be admitted to private universities. The School of Business was renamed the Baruch School in 1958 in honor of alumnus Bernard Baruch, a statesman and financier. In 1961, the New York State Education Law established the City University of New York (CUNY) system and, in 1968, Baruch College became a senior college in the City University system. In the CUNY years, Baruch grew drastically and for a time, there was an idea to relocate the college to Harlem in search for more space. The idea was later dropped, and the college acquired property on East 24th Street in Manhattan to expand its campus. The first president of the new college (1969-1970) was the previous federal Secretary of Housing and Urban Development Robert C. Weaver. In 1971, the college named Clyde Wingfield, a noted educator, as its president. He was succeeded by economist Joel Edwin Segall in 1977. Segall recruited several well-known faculty members to the School of Business and established the college's permanent home on Lower Lexington Avenue. Current CUNY Chancellor Matthew Goldstein was president of the school from 1991 to 1998. He was responsible for raising admissions requirements and creating the School of Public Affairs in 1994. Edward Regan, former comptroller of New York state, served as president from 2000 to 2004. During his tenure, test scores rose, student retention rates increased, and many new faculty members were hired. In 2001, the Vertical Campus opened and Baruch accepted its first students from the CUNY Honors College, now known as the Macaulay Honors College. The college also implemented a common core curriculum for all undergraduates. Kathleen Waldron was appointed president in 2004. Under her leadership, the quality of students continued to rise and faculty hiring accelerated. Baruch also received an unprecedented number of donations from alumni. This includes $25 million from William and Anita Newman, $10 million from Lawrence and Eris Field, and $2.5 million from Martin Antonowsky. As of a result of these gifts, the Vertical Campus, 23rd Street building, and Performing Arts complex were renamed in each of their honors, respectively. Alumni giving has increased under "Baruch Means Business", a $150 million capital campaign. In August 2009, Dr. Waldron resigned from her position to become a University Professor at the Graduate Center. Stan Altman, former dean of the School of Public Affairs from 1999 to 2005, was named interim president by Chancellor Goldstein. On February 22, 2010, Dr. Mitchel Wallerstein, Dean of the Maxwell School of Citizenship and Public Affairs at Syracuse University, was appointed as the next President of Baruch College. He took office on August 2, 2010.

Presidents of Baruch College

Bernard Baruch
Bernard Mannes Baruch was an American Jewish financier, statesman, and presidential advisor to four U.S. Presidents. Bernard Baruch made his fortune in the stock market in his 30s but incidentally changed his course when he made his first million. He stated, "I could not forget my father’s look the day I proudly informed him I was worth a million dollars. The kindly, quizzical expression told me, more clearly than words, that in his opinion, money making was a secondary matter… Of what use to a man are millions of dollars unless he does something worthwhile with them” After his success in business, he devoted his time toward advising Democratic presidents Woodrow Wilson and Franklin D. Roosevelt on economic matters. He is well known for having coined the term " Cold War" in 1947 to describe relations between the United States and the Soviet Union from the mid-1940s to the early 1990s. Famous Quotes from Bernard Baruch “During my eighty-seven years, I have witnessed a whole succession of technological revolutions. But none of them has done away with the need for character in the individual or the ability to think.”

Current campus
Throughout its history, Baruch has utilized the landmarked Free Academy building (17 Lexington Avenue), which is still in use by the college today. The building is now named the Lawrence and Eris Field Building and is often referred to as the “23rd Street Building,” because of its location on East 23rd Street and Lexington Avenue. In 1998, after decades of renting space for classrooms, Baruch began construction of what would later be called the Newman Vertical Campus (the VC), named after businessman William Newman. Inaugurated on August 27, 2001, the 17-story building is now home to the Zicklin School of Business and the Weissman School of Arts and Sciences (the School of Public Affairs is housed in a separate building at 135 East 22nd Street). East 25th Street between Lexington and Third Avenues was renamed “Bernard Baruch Way,” and the college now uses the Vertical Campus (One Bernard Baruch Way) as its official address. In 2004, a proposal was made to integrate the Vertical Campus with the 23rd Street Building. Extensive renovations are planned for 17 Lexington Avenue, to begin in 2009. The Information and Technology Building, opened in 1994, is located across East 25th Street from Newman Vertical Campus. It is home to the Newman Library, featuring multiple floors with Wi-Fi access and designated "study-pod" areas. A 320 seat computer lab, known as the Baruch Computing and Technology Center (BCTC) can be found on the sixth floor. The building also contains the offices of the Registrar, Undergraduate Admissions, Financial Aid and the International Student Center. The Newman Vertical Campus houses classrooms, faculty offices, additional computer labs for student use, along with the Athletic and Recreation Complex (ARC), Cafeteria, and Baruch Bookstore. The Administration Building, located on East 22nd Street, is home to the School of Public Affairs and several administrative offices. However, the Office of the President is located on the fourth floor of the Vertical Campus. In order to enter any of the three buildings (the William and Anita Newman Library, the Vertical Campus, or the 23rd Street Building), a person must swipe their CUNYCard or Baruch ID at a magnetic card reader to gain entry into the respective building. This allows for secure entry into the buildings and prevents unauthorized access to any of the Baruch facilities. Although the campus of Baruch College may not be as vast as others, there are numerous restaurants, diners, sports clubs, and other facilities surrounding the Baruch College Campus. Students usually flock to various restaurants and stores when they are in the midst of their class-breaks. The Baruch College Campus is also located near two subway stations, 23rd Street (IRT Lexington Avenue Line) ( 4 6 <6> trains) and 23rd Street (BMT Broadway Line) ( N R trains), which allows for easy transportation into and out of the campus. In 2009, the East 25th Street entrance of the William and Anita Newman Vertical Campus served as the entrance façade of the hospital at which Nurse Jackie and her colleagues worked in the Showtime drama Nurse Jackie.

International Study Centers
In 2001, Baruch began a global initiative to offer its Executive Master's degrees internationally. Since inception, over 800 students have successfully graduated from these programs. Each received a Master of Science from the City University of New York and a certificate from the Zicklin School of Business at Baruch, the same exact diplomas US students receive upon graduation from these programs taught in the US.

Student body diversity
Baruch is ranked #1 overall for minorities, #4 for Hispanics and Asian-Americans, and #99 for African-Americans as a producer of graduates in business and its related fields. In 2005, the magazine Hispanic Outlook in Higher Education reported that Baruch College ranked 53rd in a list of the top 100 colleges offering undergraduate degrees to Hispanics. Baruch has a large Asian student population, including many new immigrants. It has one of the highest percentages of matriculated Asian students in the nation.

Student organizations
There are over 170 undergraduate and 18 graduate student run clubs/organizations at Baruch College. The Ticker has been the student newspaper since 1932.

  • In America's Best Colleges 2010, Baruch was ranked 6th public, and 36th Master's University in the North by U.S. News & World Report.
  • The undergraduate business programs were ranked 33rd nationally, the second most highly regarded in the NY/NJ metropolitan area, and also among the top 30 of public institutions (U.S. News & World Report, "America's Top Colleges 2009").
  • In October 2009, Baruch's MS program in Financial Engineering was ranked among the top ten in North America by QuantNetwork
  • For nine years, Baruch has topped the list of the most ethnically diverse institutions of higher education in the United States (U.S. News & World Report, "America's Top Colleges 2008")
  • Baruch is among the top 10% of U.S. colleges according to The Princeton Review, which selected the College for inclusion in "The Best 368 Colleges: 2009 Edition." They also labeled the college as one of the nation's best value undergraduate institutions in 2008. Finally, The Princeton Review included Baruch in the 2009 "Best Graduate Schools" and "Best Business Schools" listings.
  • Baruch's Part-Time MBA is ranked 17th in the nation by U.S. News & World Report ("America's Best Graduate Schools 2007"), making it second in New York City. The Full-Time MBA was ranked in the top three of New York programs. Both were the only ranked public programs in New York State.
  • The 2006 edition of the Wall Street Journal/Harris Interactive Business School Survey ranked Baruch 50th among the nation's top 50 regional undergraduate business colleges.
  • A joint survey by Entrepreneur magazine and The Princeton Review ranked Baruch 18th out of the top 25 undergraduate entrepreneurial colleges in the nation in 2006.
  • Baruch's MBA program ranks among the Aspen Institute's Global 100 list of colleges and universities included in its Center for Business Education's Beyond Grey Pinstripes 2007 MBA survey, a biennial survey and alternative ranking of business schools that are driving discussions of social and environmental issues into the core curriculum and addressing these topics in terms of mainstream business decision-making.
  • In the 24th Annual Survey of Accounting Professors in the U.S., conducted by the Public Accounting Report (2005), Baruch's undergraduate accounting program ranked 15th; Baruch's graduate accounting program was 22nd.
  • Public Accounting Report's Annual Survey of accounting professors ranked Baruch's undergraduate and graduate accounting programs among the best in the country in its 2008 rankings, at 20th and 22nd respectively. Additionally, Baruch's doctoral program in accounting was listed in the "honorable mention" category.
  • Baruch's School of Public Affairs is ranked in the top 20 percent in the nation for its Master of Public Administration program by U.S. News & World Report (2006).
  • Baruch was tied for 2nd place with Harvard for the "number of graduates in 100 most influential people in accounting worldwide." (1999) and ranked first nationwide for people with advanced degrees who pass the CPA exam. (1999)

Notable alumni
  • Arthur Ainsberg (BBA '68, MBA ‘72) - Director of Independent Research, Morgan Stanley
  • William F. Aldinger III ('69) - Chairman & CEO, HSBC North America Holdings
  • Marvin Antonowsky ( B.B.A. '49, MBA '52) - Former Executive Vice President, Columbia Pictures
  • Abraham Beame ('28) - Mayor of New York City
  • Matt Blank (MBA '76)- Chairman & CEO, Showtime Networks Inc.
  • Raffaele Branca (MBA) -CEO, VSB Bancorp Inc.
  • Michael Conway- Former Chairman & CEO of National Airline
  • Michelle J. Depass (MPA '99)- Assistant Administrator for International Affairs, Environmental Protection Agency
  • Irwin Engelman (BBA '55) - Director, eMagin Corporation
  • Fernando Ferrer - New York City mayoral candidate in 2001 and 2005
  • Sidney Harman ('39) - Founder & executive chairman of Harman Kardon
  • Stephen J. Jerome (MSE '01)- President, Monroe College
  • Marcia A. Karrow (MBA '91), member of New Jersey General Assembly
  • James Lam ('83) - President of James Lam & Associates
  • Ralph Lauren - Chairman & CEO of Polo Ralph Lauren (withdrew)
  • Dennis Levine - a prominent player in the Wall Street insider trading scandals of the mid-1980s
  • Dolly Lenz - Vice Chairman, Prudential Douglas Elliman
  • Jennifer Lopez (Withdrew) - Famous Singer and Actor
  • William Newman - Former Chairman, National Association of Real Estate Investment Trusts
  • Nora McAniff - Former President, People Magazine and Former COO, Time, Inc.
  • Larry Quinlan - CIO, Deloitte & Touche
  • Carlos D. Ramirez (1946-1999), publisher of El Diario La Prensa .
  • Stan Ross Vice-Chairman of Ernst and Young
  • Michael I. Roth ('67) - Chairman & CEO, Interpublic Group of Companies
  • JoAnn F. Ryan ('79, MS '83) - Former President & CEO of ConEdison Solutions
  • Jonas Salk- Inventor of the polio vaccine and one of TIME magazine’s 100 Most Important People of the Century
  • Carl Spielvogel (BBA '57) - Former U.S. Ambassador to Slovakia
  • Craig A. Stanley (born 1955), member of New Jersey General Assembly from 1996 to 2008.
  • David Tendler (BBA '59) -Former CEO, Phibro Corporation
  • George Weissman (BBA '39 ) - Former CEO, Philip Morris International
  • Larry Zicklin (1957) - Former Chairman, Neuberger Berman

Notable faculty
  • John H. Wahlert - professor and chair of natural sciences,Resource Faculty member of the New York Consortium in Evolutionary Primatology and a director American Museum of Natural History Mammal and Vertebrate Paleontology.
  • David Aronson - professor of finance and a leading practitioner and proponent of objective Technical Analysis.
  • Joel Brind - professor of biology and a leading scientific advocate of the abortion-breast cancer hypothesis.
  • Abraham Korman - distinguished professor of Management, recognized for his contribution to theory of motivation and survey of antisemitism in the USA.
  • Robert J. Myers - professor of communication and the Executive Director of the Association for Business Communication from 1994-2007.
  • Yoshihiro Tsurumi - professor of international business, economist, internationally-recognized scholar in the fields of multinational business strategy and global competitiveness of a nation's economy
  • Donna Shalala - Secretary of Health and Human Services under the Clinton Administration. Taught politics in the 1970s
  • Ervand Abrahamian - The City University Distinguished Professor of History, and an expert on Middle Eastern affairs.
  • Harry Markowitz - Professor of Finance, recipient of Nobel Prize in Economics (1990).
  • Martin Zweig - Investor and father of the "9 to 1 Up to Down Volume Ratio".
  • Jim Gatheral - One of the world's top quants -- a Managing Director at Merrill Lynch for 17 years. Author of the best selling book "The Volatility Surface: A Practitioner's Guide".
  • Juan Jose Lázaro Sr. - Accused of spying for the Russians under deep cover inside the United States.

President Tenure 1. Robert Weaver 1968-1970 2. Clyde Wingfield 1971-1976 3. Joel Segall 1977-1990 4. Matthew Goldstein 1991-1998 5. Lois Cronholm (Interim) 1998-1999 6. Sidney Lirtzman (Interim) 1999-2000 7. Edward Regan 2000-2004 8. Kathleen Waldron 2004-2009 9. Stan Altman (Interim) 2009-2010 10. Mitchel Wallerstein 2010-Present Location Collaboration Paris, France The European Center for Advanced International Studies Tel Aviv, Israel The Colman International Business School Singapore Aventis School of Management Centre for Behavioral Science


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