Barbie Shelter
Slade architects that led the design including the exterior, interior,fixtures, and furnishings- point out that for the new facade they combined references to product packaging, decorative arts, fashion and architectural iconography to create a modern identity for the store, expressing Barbie’s cutting-edge fashion sense and history. The facade is made of two layers: molded, translucent polycarbonate interior panels and flat exterior glass panels printed with a whimsical lattice frit pattern. Slade collaborated with designers at BIG, who created the final exterior frit graphics. The two layers reinforce each other visually and interact dynamically through reflection, shadow and distortion. Visitors are enveloped by curvaceous, pearlescent surfaces of the lobby, leading to a pink escalator tube that takes them from the bustle of the street, to the double-height main floor.

The central feature is a three-story spiral staircase enclosed by eight hundred Barbie dolls. The staircase and the dolls are the core of the store; everything literally revolves around Barbie. The staircase links the three retail floors: the women’s floor (women’s fashion, couture, cosmetics and accessories), the doll floor (dolls, designer doll gallery, doll accessories, books) and the girls floor (girls’ fashion, shoes and accessories). Throughout the retail areas, Slade played with the scale differences between dolls, girls and women. As they explain, they wanted to reinforce the feeling of youth and the possibilities of an unapologetically girlish outlook (regardless of age) by mixing reality and fantasy and keeping play and fun at the forefront - to create a space where optimism and possibility reign supreme as expressions of core Barbie attributes. And judging by what we see, they certainly achieved all of their goals!


20 photos

Building Activity

  • Ontotext
    Ontotext updated
    about 5 years ago via Annotator
  • Nadezhda Nikolova
    Nadezhda Nikolova updated a digital reference
    about 5 years ago via Annotator
  • Nadezhda Nikolova
    Nadezhda Nikolova updated a digital reference and updated 96 media
    about 5 years ago via