Atelier NotifyEdit profile
Presenting a unique response to a unique brief, the Atelier Notify, located in the heart of the Parisian fashion district moves customers and othervisitors through both a spatial experience and the processes involved in the creation of denim garments. Akin to an installation, the space is constructed with an elegantly sculptural gesture - at once organizing and differentiating interior spaces, its surface cutling through facade to allow natural lightﬂow to the basement— a central staircase linking different levels and
different creative processes. lnteriorwalls are thickened, then recessedto contain storage and display unitus, while also accommodating all services infrastructure necessary forthe operation of industrial machinery. From the moment of entry att:he Atelier's Rue Saint-Hyacinthe front natural light and space are exploited to provide an instindively structured sequence -from reception at ground ﬂoor level, through bar and lounge in the basement thence upward to tailoring, ﬁtting, colouring, cutting and other processes.
The Atelier's striking facade creates a ﬂuid transition between exterior and interior, utilizing varied transparency levels to express lightness and generate a playful tension between the contemporary within and the historic beyond The Atelier Notify constitutes a hybrid - part shop, part produdion line - an insightful fashion experience achieved through truly seamless architedural design.
Description from the architects