Armstrong Fair Stand

LAVA designed a fair stand for ARMSTRONG at the Munich BAU 2009 trade fair for architecture, materials and systems.

The approach to the design of Colourscape was to immerse the visitors in a setting that showcases linoleum, its sustainability, rich colour range and pattern variations, as well as its flexible application on floors, walls and ceiling. Since the environmentally sustainable product is difficult to transfer into an
image, the first impressi on of the stand is an abstract overall picture. It originates from a fascination for traditional linoleum ornaments and camouflage patterns, such as dazzle paintings on warships.

The picture sprawls over all functional areas of the fair stand, all enclosed in one continuous landscape. To enhance the differentiated appearance of the singular material within one big gesture, various colour shades, textures, and grades of glossiness of linoleum came together in the material selection to form one composition.

The overall object is an island, where the overlay of geometry and colour caused edges to blur the spatial boundaries into one continuous image. Instead of just tracing the geometrical contours of the landscape, the different colour stripes of the pattern overlay the objects acting as a self‐sufficient design layer.

Functionally, the fair stand is designed to act like a terraced landscape. An elevated central area of the fair stand is a platform for visitors to gain an  overview of the provided range. The landscape envelopes all functional elements: vertical drawers with material samples, a reception desk, a bar, multiple seating areas, a small stage and a storage room.

The haptics of the material surface can be experienced on both floors and furniture finishings. The top level provides a wide perspective for visitors over the designed landscape and the variety of ways linoleum can be used.

Description by architects


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