A commercial building situated in Arena Central, Birmingham, the Alpha Tower is used as the headquarters for the television company, ATV and part of their production studio centre known as the ATV Centre. It also offers many companies and organisations office space, including the likes of Birmingham City Council, Network Rail, Birmingham Arts Marketing, Jacobs engineering, and the Criminal Cases Review Commission.
The tower is currently managed by the developers GVA Grimley and is an A listed building, awarded in 2002. Owners, however applied for a certificate of immunity from listing. This high-rise building is a landmark for the city of Birmingham and featured interior and exterior shots in the film Take Me High (1973) starring Cliff Richard.
A proposed plan of a neighbouring shorter tower was never made official, but another new tower called the V building is said to be in planning for that same site. The V building will have a proposed height of 147 metres and will be part of the greater Arena Central development, taking over from the now-closed ATV Centre studios.